Digital Marketing

28 February 2023 - (19:30)

Social Media Marketing Training

Type of event

Online training

Number of participants

192

Social media marketing (SMM) also known as digital marketing and e-marketing helps to use the platforms on which users build social networks and share information to build a company's brand, increase sales/business and drive website traffic.

This training was held from February 28 and was taught by the expert in this field, Mrs. Aurora Kingji, Digital Product Manager at Growzillas.

Regardless of their level of digital marketing knowledge, this training helped participants build a foundation for social media marketing and learn how to choose a social media channel that fits their needs, set goals and metrics for success and determine who their target audience is.

At the end of this training, trainees are able to:

  • Understand the basics of social media marketing
  • Create pages in social networks and master the tools for their management
  • Create and manage attractive visual content, as well as write effective texts
  • Use Ads Manager and define their target audience
  • Choose the right social media platforms and learn how to create social media policies.